What Happens When All Data is Mobile

Wednesday, 09. 2. 2009  –  Category: Dial611

Just a few years ago, smartphones barely existed in the wireless industry.  Research in Motion’s Blackberry was a leader in the space, but its product was focused on business clients who wanted to stay in touch while out of the office.  Flash forward to the present day, and even the casual mobile user has expanded their use beyond simply making phone calls.  Texts, e-mail, downloads and web surfing services have all grown tremendously.

With the introduction of user friendly devices like the iPhone and the Palm Pre, and the expansion of Research in Motion into more personal devices, children and parents alike are now seeing smartphones as more of a need than a want.  This means more connectivity, more applications and more data at everyone’s fingertips.

But…

News Sites Have Bigger Problems Than Aggregators

Wednesday, 07. 29. 2009  –  Category: Enversa Companies

Journalism is in a state of crisis, as online content has become a more important gateway of information to news readers, and paper-based subscription services have declined. Those inside the media are understandably distraught over the loss of their primary business model and sources of revenue, and the blame game has begun to try to pin the decline of the financial fortunes of the Fourth Estate on a particular culprit. The most recent focus of venom is towards bloggers and aggregators of news, which link to news sites without generating their own content. Such websites are said to reap financial benefits from the money spent in supporting the expensive process of reporting, without providing any monetary backing of their own.

The argument put forth by news…

Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…

Adopt Urgency to the Customer or Lose Out

Thursday, 06. 11. 2009  –  Category: T2 Communications

If you want new business, act fast!  Urgency to the customer is extremely important in any business.  The average American is not used to waiting for anything because we have it all at our fingertips and want it all fast.  And we get it too: fast internet, fast food, and fast answers.  Our needs require fast action from those around us because we move quickly and do not have the patience for those who cannot keep up.  We consider everything to be an urgent matter, especially when we are the ones in need.  When we need information, we want it now.  When we need help, we want it today.  We are so focused on our own immediate needs that the urgency is sometimes forgotten when…