Adopt Urgency to the Customer or Lose Out

Thursday, 06. 11. 2009  –  Category: T2 Communications

If you want new business, act fast!  Urgency to the customer is extremely important in any business.  The average American is not used to waiting for anything because we have it all at our fingertips and want it all fast.  And we get it too: fast internet, fast food, and fast answers.  Our needs require fast action from those around us because we move quickly and do not have the patience for those who cannot keep up.  We consider everything to be an urgent matter, especially when we are the ones in need.  When we need information, we want it now.  When we need help, we want it today.  We are so focused on our own immediate needs that the urgency is sometimes forgotten when…

How effective are your ads online?

Tuesday, 06. 9. 2009  –  Category: Enversa Companies

New studies are pouring out that almost as many internet users search for content based on an ad as actually click the ad. What does this mean for your business? Two things actually. Since internet users are using your ad as a jumping off point, considerations need to be made in the design and layout of the ad, with an increased emphasis on the unique selling proposition. This is a real opportunity for you to create a sub niche within your business and dominate it. If you weren’t the first to market the product, then you could capture the entire share of your sub niche by owning and advertising a key phrase. The goal is positioning your business within the niche, and your ads are…

Identity Portability and the War on Privacy

Friday, 05. 8. 2009  –  Category: Enversa Companies

Internet users have a hard job. Sure, surfing the net might seem easy, but every time you visit a new site, there’s another effort to keep it password protected forcing web users to create usernames and passwords unique to each site. Websites are asking you to have a different password for each site you visit.  Make sure to keep those passwords straight so you don’t get them mixed up and inevitably end up getting locked out after three attempts of putting in the wrong login/password. Most web users just use one password to keep it all simple, and in most cases, it’s an easy to guess family member or favorite car or pet. Internet security experts warn against this though, since it’s the easiest way…

Why Brands Will Need To Focus On Sponsoring Content

Thursday, 05. 7. 2009  –  Category: Enversa Companies

As social media continues changing the world we live in and how we interact with other people, it will also have increasingly dramatic effects on the ways that brands market their products and services. Traditional advertising – such as television, radio and print commercials – is going to matter less and less in this new, more interactive world. More and more, consumers are going to demand and be attracted to brands that grab their attention in innovative and creative ways through various forms of content.

Due to the consumer’s fragmentation of time spent in media consumption, it is becoming more essential than ever before for brands to focus on sponsoring exciting and relevant content that increases their brand value. While there are truly limitless possibilities to…