It All Comes Back to the Brand
Thursday, 10. 7. 2010 – Category: Enversa Companies
In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver. This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level. Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses. As a result, the strength of a brand is now constructed more by the consistency at each level of the organization. Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization. It is a mantra,…
Seven Things Changing the TV Experience
Monday, 11. 2. 2009 – Category: T2 Communications
The television viewing experience is changing quickly, but so far the strategy for these changes is a bit lacking. While traditional linear television remains dominant, time-shifted and on-demand content continues to corner a niche in the market place. Recently, U2 shattered records by airing a live stream of their concert at the Rose Bowl on YouTube that registered over 10 million viewers. While a one-time event online, its popularity rivaled linear TV content that evening.
The U2 concert is just the latest example of non-traditional video changing the viewing habits of viewers around the world. Here are six other major events and products that are laying the foundation for the next evolution of video viewing, what some are originally calling TV 2.0.
Hulu: Like YouTube, Hulu is arguably already…
The Coming Three Screen Convergence
Monday, 07. 27. 2009 – Category: Enversa Companies
“The times, oh they are a changing,” sang Bob Dylan decades ago as the 60s ushered in all kinds of radical new changes. One of the most radical of these changes was the shift in telecommunication technology, which eventually evolved into that vast entity of webs and tubes known colloquially as the “Internet”. The Internet has caused a major upheaval in the way that the consumers, media outlets, and people everywhere communicate. And according to Andrew Lack, the former president of NBC News, it’s going to keep changing – and for the better.
Today is the era of Google, of YouTube, of Facebook and of Twitter; an age in which all the consumer dictates a vast majority of the content, rather than being spoon-fed stories, articles and…
Is Advertising Important to YouTube?
Friday, 07. 10. 2009 – Category: Enversa Companies
YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?
If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…